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Academy of Executive Coaching

AoEC’s vision is that every leader and teacher is the best possible version of themselves. Their mission is to empower leaders and teachers to be confident in their coaching skills, know when to use coaching most helpfully and be able to listen more effectively so that their peers and students can form their own solutions and have greater confidence in their ability.

They work to transform organisations through executive coaching, executive coach training and development and coaching consultancy. They offer three options for developing coaching skills:

  • Two-day Coaching Skills Certificate – an introduction to coaching and coaching skills.
  • Seven-day Practitioner Diploma in Executive Coaching – for those who want to be able to offer formalised coaching to others.
  • Bespoke options – their consultancy teamwork with schools to develop a specific programme taking account of context and needs.

All can be delivered on their publicly available programmes, or on school or college sites to maximise shared learning and reduce costs.

Examples of Programmes Offered

  • Coaching Skills Certificate
  • Who’s it for?
    Anyone education professional who wants to learn about coaching, develop their existing skills, improve their management technique or become more efficient in the workplace and motivate others

    Course overview
    This two-day programme will introduce you to the principles and practice of coaching. You will learn how to use an effective four stage model that will allow you to begin coaching right away and you will also discover what kind of coaching is right for you.

    As a participant you will:
    – Examine some of the definitions of coaching
    – Look in detail at the differences between coaching, mentoring, counselling, training, managing, consulting and life coaching
    – Develop your four essential coaching skills:
    1. Listening
    2. Questioning
    3. Reflecting back and mirroring
    4. Paraphrasing and summarising
    – Discuss the powerful GROW Model and its applicability
    – Receive expert tutor input from an experienced Executive Coach and feedback from your peers as you practice

    Programme duration
    Two days

    How many people is this for?
    No limit to the number of participants from each school but places are limited on each course

    Estimated cost
    £645 + VAT per person
    Contact AOEC to discuss costs for in-house delivery at your school.

    Where and how is this delivered?
    Face to face at Bonhill House, 1-3 Bonhill Street, London, EC2A 4BX
    The Coaching Skills Certificate is also available for delivery in-house at your school or organisation.

    Dates
    – September 6th and 7th 2018
    – October 3rd and 4th 2018
    – November 29th and 30th 2018
    – Contact AOEC for dates in 2019

    Possible Promotions
    Contact AOEC to discuss your school’s needs with AOEC

  • Practitioner Diploma in Executive Coaching
  • Who’s it for?
    This course is appropriate for people who already have an understanding of coaching. Participants typically include experienced senior leaders, teacher trainers, leaders of professional development and those already in a coaching role and wanting to develop their skills or to become qualified.

    Course overview
    You will explore existing coaching models and discover your own unique style that works for you to become an accredited executive coach. The programme helps you to develop the skills that you need to become a successful coach and it gives you the confidence you need to stand out from the crowd.

    This programme will enable you to:
    • draw on what aligns with you and how you coach
    • hone your coaching skills with rigorous feedback
    • create your own signature presence
    • become a confident and well-qualified coach

    Programme duration
    Seven days of practical, experiential coach training including an assessment day
    Modules grouped into three 2-day modules plus an Assessment Day
    The whole programme is spread over a four-month period.

    How many people is this for?
    No limit to the number of participants from each school but places are limited on each course

    Estimated cost
    For London and Edinburgh programmes the price is £4,995 + VAT (20%).

    Where and how is this delivered?
    Face to face at Bonhill House, 1-3 Bonhill Street, London, EC2A 4BX
    In addition to the face to face training days, there are also individual tutorials, webinar discussions, online elements, practice coaching sessions and an assessment day.
    The Practitioner Diploma is also available for delivery in-house at your school or organisation.
    Contact AoEC for more information.

    Dates
    – November 13th 2018 – February 22nd 2019 (London)
    – December 4th 2018 – 28th March 2019 (London)
    – January 10th 2019 – April 12th 2019 (London)
    – January 29th 2019 – May 2nd 2019 (London)
    – February 26th 2019 – June 5th 2019 (Apex Grassmarket Hotel, Edinburgh)

    Possible Promotions
    There is a £250 discount for individuals who have completed the Coaching Skills Certificate with AoEC.
    Interest-free payment plans are available if you wish to pay for the programme in instalments.
    If you are funding yourself and you need financial help AoEC may be able to offer financial assistance depending on your circumstances, when you enquire through CPDBee. Payment plans are available to help spread the cost across the duration of your course.
    Contact AoEC for further information.

  • Bespoke programmes (to meet school needs)
  • Who’s it for?
    Schools, MATS, federations in EFY, Primary or Secondary looking to develop a coaching culture

    Course overview
    AOEC can help you to develop a plan and model aligned with your organisational values and strategy. In keeping with their philosophy of not restricting your organisation to one model, they create solutions based on a variety of tried and tested models and experience of what will work well for you.

    They help you to identify demonstrable goals and plan and execute the delivery of both large and small-scale interventions. They will work at all levels of your school, alliance or trust to embed sustainable change and encourage a culture of inspirational and trusted leadership, employee engagement and talent management.

    Programme duration
    Bespoke to schools’ needs

    How many people is this for?
    Bespoke to schools’ needs

    Estimated cost
    Prices will vary according to the type of support, duration of project, location, size and phase of school and number of delegates. Contact AOEC to find out more.

    Where and how is this delivered?
    At your school or organisation.

    Dates
    Arranged to meet your school’s needs

Delivery location

Academy of Executive Coaching deliver programmes globally.

Impact

Impact to date

Over the past 10 years, AoEC has trained 11,000 people across 12 countries. They have also worked with a small number of schools to deliver their Coaching Skills Certificate and Practitioner Diploma in Executive Coaching. They have worked with a growing number of headteachers on their open programmes.

Feedback from senior leaders, collected by CPDBee, shows that AoEC’s training has helped them to deepen their knowledge and understanding of how to listen, value staff contributions, empower staff to lead, deal with stress, maintain motivation, be more reflective and resilient and introduce coaching cultures into their school.

Impact measurements used

AoEC aim to improve the core coaching skills of: listening; questioning; reflecting back and mirroring; and paraphrasing and summarising.

Their programmes are highly experiential and involve a lot of practice and their team monitor their impact on learning through close observation and precise feedback. Depending on the programme, they set coursework and require participants to carry out as set number of Accredited Coach Specific Training Hours (ACSTH) and monitor progress as they are completed.

Each programme is concluded with an assessment to ensure the skills they teach have been learned.

They use post course evaluation forms and collect client testimonials to understand the impact they have had on your learning. They can also build in post programme follow up to help embed learning and practice.

External assessment of impact

The AoEC have not yet had anindependent, external evaluation of their impact.

Expertise

Programme design philosophy

The AoEC values are: say it how it is, stick together, do the right thing and try out new stuff. They live out these values when working with schools towards outcomes that can be seen and measured.

Their courses are designed using principles of adult learning drawing on Kolb’s Learning Cycle, placing equal importance on thinking, feeling, watching and doing. They are delivered through a combination of live expert demonstration and observation, specialist tuition, confidence building practice, playing the roles of coach, coachee and observer, group discussion, deep self-reflection, action planning and assessment.

Their Coaching Skills Certificate is designed using the International Coaching Federation (ICF) competencies at entry level. It provides participants with 12 Approved Coaching Specific Training Hours (ACSTH), which can contribute to professional qualifications should they wish to take coaching skills further to become an ICF accredited Associate Certified Coach (ACC) or Professional Certified Coach (PCC).

Their Practitioner Diploma in Executive Coaching is accredited by the ICF at Associate level as it provides participants with 60 hours of ACSTH. It is also accredited by the European Mentoring and Coaching Council (EMCC) and the Association for Coaching (AC).

Their bespoke work seeks to understand the specific needs of schools to deliver the right solution.

Team experience and expertise

The AoEC has a team of eleven facilitators in the UK who deliver the Coaching Skill Certificate and Practitioner Diploma but this is set to grow rapidly. Their team boasts experienced and proven leaders, who have worked across multiple roles, industries, sectors and regions. Many of them lecture at universities or tutor at MBA programmes. They are all highly qualified coaches, who have trained at or been accredited by the most prestigious coach training organisations in the world.

To ensure the highest standards across their facilitators’ delivery, all AoEC course leaders must have: experienced the course as a participant; observed and assisted the course; co-delivered the course with a more experienced facilitator at least twice; and achieved sign off by the Director of Training.

Testimonials

Newham Training and Education Centre, Pat Edwards, Chief Executive

The AOEC are fantastic and over recent years have guided NEWTEC to adopt and embrace a dynamic ‘Coaching Culture’ to which we are extremely proud. From the very beginning their attention to detail and the personalisation of the training content and on-site delivery is what I deem as best practice.

Most importantly, their post programme aftercare is innovative and they have kept in touch with NEWTEC and have responded to any points of further development. We highly recommend AOEC.

Kenilworth Primary School, Samantha Jayasuiya, Co-headteacher

I would consider this training to be the most impactful pieces of professional development I have had in my career.
I was very confident that given their experience in the field of coaching, I was not getting a watered down version of what coaching is.  I knew that the AOEC had worked for a number of years training coaches and I was confident in working with them.  In the initial information I received, I was impressed with the passion that was communicated by the company about the way they worked and their core values.  Their team were all accredited coaches with a wealth of experience across a wide range of professions. The trainers were confident to share their different styles.   The training was well paced and provided me with challenges.  Challenge to my thinking about coaching, myself and who I was as a leader.
From the start, each person was actively involved and this proved to be the best type of training when you are learning about coaching. There were high levels of trust built in the sessions so that the students were able to practice early on without feeling judged.  The team built a very clear picture about coaching without skimming over critical parts of the process – contracting, boundaries, confidentiality etc.  Again, they were very clear what coaching is and isn’t and encouraged discussion about situations we faced as student coaches. The AOEC shared the GROW model in my first course but in the diploma shared a wide range of models of coaching.  We were actively encouraged to develop our own model using our own skill set.  As each Headteacher/leader has a very different way of working, I found this very empowering.  The trainers were very skilled at developing a team who supported each other out of sessions.  When you are learning about coaching your thinking goes on after a session has ended.  By timetabling in group work and supervision between sessions, we were encouraged to keep learning over a long period of time.  Again this was different to other pieces of learning I have undertaken in the past.
I believe that coaching is the way forward towards building a self-reflective and resilient profession. Leaders who put a coaching into place at all levels in their school alongside other professional development training will have a motivated and energised workforce.

Chesnut Grove & Wandle Teaching School Alliance, Denys Wallace, Senior Deputy Head & Teaching School Alliance Director

The two courses that I attended (‘Executive Coach’ and ‘Systemic Coaching’) were challenging and well structured.

I learned a lot about myself and the courses have enabled me to develop and strengthen my practice as a coach. AoEC provided excellent learning environments which were collaborative and built on our strengths.

My practice as a coach changed substantively and I feel that this has enabled me to have a positive impact across the organisations I work for. I have been able to work with several senior leaders enabling them to develop and strength their leadership.

The Systemic Coaching course has given me the knowledge and the confidence to work as a team coach with several  school senior leadership teams and although this has been very challenging it has led to important changes in those schools

The course leaders were experts in challenging us in a very supportive way and you left each day with a great sense of excitement and achievement.

Newham Training and Education Centre, Pat Edwards, Chief Executive

The AOEC are fantastic and over recent years have guided NEWTEC to adopt and embrace a dynamic ‘Coaching Culture’ to which we are extremely proud. From the very beginning their attention to detail and the personalisation of the training content and on-site delivery is what I deem as best practice.

Most importantly, their post programme aftercare is innovative and they have kept in touch with NEWTEC and have responded to any points of further development. We highly recommend AOEC.

Kenilworth Primary School, Samantha Jayasuiya, Co-headteacher

I would consider this training to be the most impactful pieces of professional development I have had in my career.
I was very confident that given their experience in the field of coaching, I was not getting a watered down version of what coaching is.  I knew that the AOEC had worked for a number of years training coaches and I was confident in working with them.  In the initial information I received, I was impressed with the passion that was communicated by the company about the way they worked and their core values.  Their team were all accredited coaches with a wealth of experience across a wide range of professions. The trainers were confident to share their different styles.   The training was well paced and provided me with challenges.  Challenge to my thinking about coaching, myself and who I was as a leader.
From the start, each person was actively involved and this proved to be the best type of training when you are learning about coaching. There were high levels of trust built in the sessions so that the students were able to practice early on without feeling judged.  The team built a very clear picture about coaching without skimming over critical parts of the process – contracting, boundaries, confidentiality etc.  Again, they were very clear what coaching is and isn’t and encouraged discussion about situations we faced as student coaches. The AOEC shared the GROW model in my first course but in the diploma shared a wide range of models of coaching.  We were actively encouraged to develop our own model using our own skill set.  As each Headteacher/leader has a very different way of working, I found this very empowering.  The trainers were very skilled at developing a team who supported each other out of sessions.  When you are learning about coaching your thinking goes on after a session has ended.  By timetabling in group work and supervision between sessions, we were encouraged to keep learning over a long period of time.  Again this was different to other pieces of learning I have undertaken in the past.
I believe that coaching is the way forward towards building a self-reflective and resilient profession. Leaders who put a coaching into place at all levels in their school alongside other professional development training will have a motivated and energised workforce.

Chesnut Grove & Wandle Teaching School Alliance, Denys Wallace, Senior Deputy Head & Teaching School Alliance Director

The two courses that I attended (‘Executive Coach’ and ‘Systemic Coaching’) were challenging and well structured.

I learned a lot about myself and the courses have enabled me to develop and strengthen my practice as a coach. AoEC provided excellent learning environments which were collaborative and built on our strengths.

My practice as a coach changed substantively and I feel that this has enabled me to have a positive impact across the organisations I work for. I have been able to work with several senior leaders enabling them to develop and strength their leadership.

The Systemic Coaching course has given me the knowledge and the confidence to work as a team coach with several  school senior leadership teams and although this has been very challenging it has led to important changes in those schools

The course leaders were experts in challenging us in a very supportive way and you left each day with a great sense of excitement and achievement.